The simple answer is don't do business in Nova Scotia first.
The key strategy for startups to succeed is to expand their scope and bring in global customers. People in Nova Scotia are famous for being among the friendliest and hospitable people in the world. That doesn't mean, however, it will help grow your business. Trying to start and build your business in such a small community is challenging, especially if you don't have any outside customers.
Look Beyond Your Borders
When you're starting out, you don't want to start exclusively local. Don't just sell in your backyard. Build a customer base outside the province or even the country. This will help you increase credibility, and grow your list of quality clients. Once you have established a strong customer base outside, you can begin to attract more local customers. This strategy will save you time, keep a consistent revenue stream coming in and keep your spirits up when you have to deal with a lot of rejections and other startup business challenges.
A solid budget and business experience gives startups the strength to shoulder the difficult periods of their development. Gaining customers abroad and building on their feedback enables startups to effectively serve global customers from here in Nova Scotia. Our company, SimplyCast, has incorporated this policy since the beginning. But that wasn't the only secret to our growth. SimplyCast did something else that other businesses need to do much more of. We took a chance on young people who were passionate about their work.
Take a Chance on Young People
Many companies, startups included, are hesitant to hire people from aboard who have limited experience. Experience is valuable, but it isn't everything. Don't miss out on a great employee because they are young and lack professional work experience. Young people are ready and willing to work hard in a province with a high youth unemployment rate. Often, these workers are just waiting for a chance. Businesses cannot simply expect workers to have experience without providing a way to generate that experience.
Young people are putting themselves out there and taking the risk that they might fail. They are working to learn new skills while showing passion and determination. This is the Nova Scotia spirit. We have always been entrepreneurial, worked hard and done what we could to improve our communities and our province. We have new ideas and a unique perspective.
Be Willing To Take Risks
Nova Scotia startups have to be willing to take some risks. Startups need new ideas and passionate minds to grow their business. When businesses build their team using talented local youth, it supports our economy and strengthens our communities. Currently, hiring young inexperienced workers is rare and it shows. Our young people are moving away in order to find work elsewhere, and we're losing capable workers, along with the money and innovation that they bring to our economy. When you hire the right people locally, your business is rewarded with innovation and incredible results.
Saeed El-Darahali has been building a world-class technology company as President and CEO of SimplyCast. SimplyCast has customers in over 175 countries and the platform is available in 11 languages. Saeed heads a team that has built a powerful software from the ground up and recruiting local talent.