There is something about food that brings everyone together. Although it may be done in different ways, one thing every culture shares is a love for food. Food enables us to come together as a global community and speak a common language. It is a universal language that transcends time, race, ethnicity, sex, age or class. We find ourselves creating tradition and discovering things we have in common through food. Food calls people into the community.Add an open space and food becomes an event that attracts crowds from all over the city.
The Halifax food truck scene has exploded in recent years, with close to 20 food trucks opening in all parts of the city. Street food is becoming part of our culture.
“It brings the community together. We get to sit on the open ground and eat together. It’s a great way for local businesses to support each other,” says Melanie Peters, local business owner of Gottingen’s Honeybee Vintage Bridal.
Food is a simpler experience in the street food culture. Menus are short and straight-to-the-point, selections are local and tailored-made and, at many times, customers can see the food made freshly in the truck in front of them. Roving entrepreneurs, chefs and restaurants see the mobility and flexibility of food trucks as a unique opportunity to market food, build relationships, stay creative and bring people together for the love of food.
Bishops Landing has dedicated a month to food trucks introducing a number of them with Brunch Sundays on the waterfront. Most notably this year, the Coast held its inaugural food truck party at the Museum of Natural History in July, which saw over a dozen trucks gather together, providing a diverse culinary experience for the local community.
The overwhelming success of the event quickly brought together part two of the party in September, with additional vendors and patrons taking part.
“It’s a dynamic business concept. You go to where your customers are. Menus are always changing and it brings all the options together in one place,” says Tegan Sheehan, who attended the September food truck party.
“It’s great that we have the opportunity to do this again. The success from the first one really shows the economic opportunity that food trucks can offer to Halifax,” says food truck owner Jamie Williams of the Hawaiian Shaved Ice Hyper Cones.
The bustling attraction of street food is growing and Halifax is welcoming the change. “The food truck culture is urban and not expensive. It gathers together families, local businesses and entrepreneurs in one spot, supporting each other and celebrating the unique food that Halifax has,” says Christine Oreskovich, publisher for The Coast.
The local organization has big plans for the mobile eateries. “We hope to be the marketing power for the food truck scene. We want to plan four of these parties annually and we are looking at recruiting more vendors and adding a beer tent to the next one. We hope to support the vendors and drive economic prosperity into our local neighbourhood," says Oreskovich.
Halifax’s dining scene is expanding. The way we eat and define food is different than before. Part of this expansion is because of the food truck movement that is slowly making a name for itself in our community.
Celina Lam is Marketing and Communication Assistant at the Greater Halifax Partnership. She currently is in her final year of the Public Relations Program at Mount Saint Vincent University
You can reach Celina at firstname.lastname@example.org