By Fred Morley:
I believe that the convention centre project and multi-use development is the economic spark that can secure the future of our capital district as the economic and cultural heart of our province and, indeed, Atlantic Canada.
The project will have a big impact on our city and region. Through job creation, increased tax revenues for every level of government, spin-off impacts and new inward investment and opportunity for business creation and expansion, this project will have short and long-term benefits for the entire Atlantic region.
A valid question to ask is, why, if living in Yarmouth or Amherst or Sydney should I care about this investment? The answer is that this is an investment in our entire province. Every new convention we can attract is an opportunity to expose new audiences to our competitive business climate, local products, diverse research base and dynamic post-secondary landscape. Every new visitor is a potential migrant, investor or at the very least, a return visitor. To fully understand the investment in a convention centre, we need to consider the full return, including financial and non-financial measures.
A number of economic impact studies have been done on the convention centre. Each has been more accurate as the cost numbers and delegate projections have firmed up. The Province of Nova Scotia conservatively estimates construction impacts from the convention centre alone of 1,700 jobs and $9.5 million in provincial tax revenues, early estimates of municipal taxes start at about $4 million a year. Moving ahead with the whole project including the hotel and office buildings will easily double or triple these impacts.
The Gardner Pinfold July study estimates that the new convention centre will generate over 27,000 jobs (direct plus spin-off) and over $170 million in provincial and federal tax revenues over the first 10 years of operation. The Halifax Regional Municipality will also benefit from incremental commercial tax revenue from the increased value of properties and businesses in the vicinity of the new development. When you project the full return over a 25 year period, it is clear that the benefits generated by the convention centre are well worth the investment.
This kind of development can act as a spark for development in the whole downtown. With too much of our downtown vacant and many projects stalled, this spark is badly needed. In every jurisdiction where I have examined this type of government investment, it tends to be magnified three to five times by new private sector activity. We will see return in the form of future growth with new construction, new businesses and new investors. Right now, 20% of our capital’s core – the hub of Atlantic Canada – sits vacant. We now have more vacant lots than we had a hundred years ago, with the chain link fence becoming the fastest growing structure in the core of our community. The convention centre and multi-use development will start to reverse this trend and reaffirm our leadership position as the economic engine of the Atlantic region.
In this community we want to create and nurture an environment where a smart economy can flourish, a place that provides our young minds with post-graduation opportunities and keeps the next generation of scientists, doctors, financial professionals and yes…even young economists connected to their communities. To do that, we need to attract and connect the broadest spectrum of industry knowledge and leaders to Nova Scotia. Economic and professional development is in fact the primary reasons why the meetings and conventions industry exists. Approached strategically, a new convention centre can contribute to the overall economic growth strategy for Nova Scotia.
A healthy province needs a healthy heart. There is no doubt that Nova Scotia is faced with economic challenges and tough decisions. But the reality of our current situation shouldn’t prevent smart investments that deliver continuous return. In fact, our current situation demands exactly this kind of investment. Leveraging private capital and funding from the three levels of government, the convention centre is the best chance we’ve had in a generation to re-energize our core, and in turn, our province.
The announcements by the provincial government and HRM Council to move forward with this project are a positive step for the region. The Greater Halifax Partnership fully endorses the convention centre development. We believe in this project not just for what it will mean for the future of our city but because it will go a long way towards preserving our past. We need this kind of development to generate the vibrancy and the foot traffic to the downtown that drive rents high enough to make preservation of older buildings a reality. It’s time to do something that’s sometimes rare in Halifax. It’s time to lead, to follow or to get out of the way.
We choose leadership. We are taking our role as a Halifax Ambassador seriously and are currently pursuing two conferences through our network of association and business contacts for 2015. Together with our partners, Destination Halifax, Trade Centre Limited, the business community and others, we will do our part to ensure that the new facility opens with plenty of conventions already on the books.
We encourage you to join us in leadership.

Fred Morley
Executive Vice President and Chief Economist
Greater Halifax Partnership